Community foundations face a common challenge: very few people in our communities understand what we do and what we stand for. A new effort aims to change that. More than 25 U.S. community foundations are partnering with the Community Foundation Awareness Initiative to launch a branding and advertising campaign that aims to raise the public’s awareness and understanding of our work. During this session, you’ll get a sneak preview of what the campaign will look like, learn about how it will work, and gain access to fresh insights from focus groups of potential community foundation donors from across the U.S.
Speakers:
- Peter Panepento, Managing Partner, Turn Two Communications, Inc.
- Katrina Crocker, Vice President of Communications, Central New York Community Foundation
Registration is free and open to any community foundation CEO or Executive Director.